Why, you might ask, does Jacquelyn spend hundreds $$$ more than her competition for PROFESSIONAL real estate videos, for EVERY listing???
Simple. Because it's the right thing to do.
It’s time to talk about why good video marketing can make or break you... I'll even sprinkle in a few examples I've done over the years!
It’s time to talk about why good video marketing can make or break you... I'll even sprinkle in a few examples I've done over the years!
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An oft-quoted study by a real estate group in Australia found that listings that leverage video marketing methods get up to 400 percent more inquiries compared to ones that don’t.
Does video help sell real estate? The answer, simply put, is yes.
The real estate market saw a dramatic shift in 2020, pivoting to online tours seemingly overnight. Though this change may seem relatively new, realtors have long relied on video marketing to achieve four evergreen goals:
- Raise the profile of their agency or business
- Exhibit unique capabilities as part of a sales pitch
- Generate interest and buzz around a listing
- Convert viewers into potential buyers and capture email leads.
Video establishes a sense of place. Everything from a property’s quality of light (at different times of day, thanks to time lapse) to the sound of a neighborhood to what can only be described as the vibe of a room overlooking a quiet street or a bustling avenue can be evoked in seconds.
The takeaway here isn’t just that clients expect video to be an integral part of their search. Clearly, agents need to cut through a crowded market and a noisy internet to connect with clients in an authentic way — because they may only get one chance."~ By Sharon Steel
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Real estate listings that utilize video marketing receive 403% more inquries than those without video, according to an article by Margot Whitney. Video allows your audience to tour around the space without leaving home. In fact, a 2019 National Association of Realtors (NAR) report found that 46 percent of buyers cited real estate virtual video tours as the most influential content on a real estate website. They learned that interior shots did better than exterior, overall, suggesting that viewers find the interior of homes most interesting!
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Disclaimer: The material on this site is solely for informational purposes. No warranties or representations have been made.
If your property is currently listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. This information is believed to be true and accurate however can not be guaranteed by the listing firm or agent.
Disclaimer: The material on this site is solely for informational purposes. No warranties or representations have been made.
If your property is currently listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. This information is believed to be true and accurate however can not be guaranteed by the listing firm or agent.